People attending an outdoor market or street fair with tents on either side and the sun setting in the background.

Local First is a West Michigan program of People First Economy that advances a locally owned economy rooted in people, place, and purpose. Our work builds local wealth, strengthens social connections, supports environmental harmony, and nurtures vibrant community life.

Local First

Become a Part of the Movement

Local business supports local people. Every dollar you spend is a vote for the type of world you want. When you support a locally-owned business, 68% of your money stays in our community and recirculates to create jobs and build a self-reliant economy. It’s also a way to reintegrate our lives and connect in practical ways with the people we live and work with.

Ready to be part of an economy rooted in local ownership? Join the Local First Coalition as a member business and help build a stronger, more resilient, and more inclusive community. Get listed in our directory and make it easier for your community to find and support you.

Support Local Business

Buying local benefits your entire local community.

When you support a locally-owned business, 68% of your money stays in our community.

Which leads to less stress, and happier, healthier neighbors.

This builds stronger connections and deepens our roots in practical ways with the people we live and work with.

That means new jobs, new wages, and community wealth.

This builds wealth for everyone, and the money recirculates to create jobs and build a self-reliant economy.

Build business relationships

Build your professional network through member events and educational programming. 

Help customers find you

Reach an audience that’s looking to support local businesses! List your events, discounts, and pictures in Local First’s online directory.

Discounts, updates, & more

So much more, including member exclusive discounts, low-cost digital underwriting, and opportunities to promote your business. 

Access to the Member Hub to share events, discounts, updates, and features


Share news and updates you’d like us to push out through our public-facing social media


Expand Your Network

Sponsor Local First events to increase your own brand awareness


Access and opportunities at networking events


Use of the Proud Member logo and window cling


Read our communications to stay up-to-date on opportunities & Local First news