Providing the resources you need to build a better business
Your business has the potential to create social prosperity, environmental reciprocity, and a stronger tomorrow. No matter where you are on your journey, we’ll meet you there.
We connect and celebrate companies who walk out their values
Collaborative Impacts
Build a stronger, more resilient workforce
We are building a stronger economy. By connecting businesses with shared values, we catalyze sustainable action.
Forward, with intention
Impact is measurable, and we can help
We provide the tools for you to measure and benchmark your impact so you can move forward with intention.
Building Loyalty
Invest in a sustainable future for Michigan
Sustainable business practices are an investment in Michigan’s people and the natural resources that make our state vibrant.
What does it mean to be Good For Michigan?
Being Good For Michigan means that you are steering your ship intentionally, utilizing tools to measure your current impact while working towards a better business future. To become Good For Michigan, businesses must complete the SDG Baseline or finish at least 25% of the B Impact Assessment. To stay Good For Michigan, you must retake either assessment every two years.
Why measuring matters
“The journey of a thousand miles starts with a single step” – Lao Tzu
Big change doesn’t happen overnight; it’s a series of intentional actions. The first step in your sustainability journey is getting an accurate picture of your current social and environmental impacts. Once you know where you are, you can set a goal for where you want to be.
Building better businesses requires systems change
Local and state policies determine so much of how our economic systems operate. And elected officials depend on the voice of local business leaders, the ‘backbone of our economy,’ to move forward solutions that are good for businesses and our communities. Learn how the PFE Impact Project helps business leaders learn about local and state policy proposals, evaluate how proposals could impact their business, and speak up in favor of policies that are good for businesses and move us towards a people first economy.
Inspire, Support, and Celebrate Local Business
Good For Governance | Walker-Miller Energy Services
Good For Workforce | Aldea Coffee
Good For Community | Calyxeum Catalyst
Good For Environment | Sanctuary Farms
Local First Workshop: The City of Grand Rapids Equal Business Opportunity
People First Reflections: 2024 Annual Report
Local First Workshop: How Photography Drives Visual Marketing Recap
Resolve to Use Your Business as a Force For Good in 2025
Keep Your Money Close to Home: Support Local Businesses in 2025
